Ngóc Ngách Exhibition
The exhibition brings together more than 30 creators in the Vietnamese creative community with more than 60 static and dynamic artworks to converge into an artistic space that blends diverse cultural perspectives.
About the project
The theme of Core Memories: is a visual exhibition integrating AR (Augmented Reality) technology. It was formed with the desire to find different perspectives on Vietnamese culture and indigenous life through artistic creation.
The exhibition brings together more than 30 creators in the Vietnamese creative community with more than 60 static and dynamic artworks to converge into an artistic space that blends diverse cultural perspectives. The works revolve around emotional memories – establishing the personal identity of the creators. Through the works, the relationship between life – culture – art interwoven between the three regions of the country will be recreated in the same space.
The exhibition is integrated with AR technology and is carefully considered to make the presentation concise but still ensure a journey of enjoying the artworks that is full of novelty for visitors. Currently, the exhibition has been held in many locations across Vietnam and will continue to move to many places in the future.
Ngóc Ngách Typeface Design
Ngoc Ngach typeface is designed based on the spirit of honoring Vietnamese. The font is most beautifully used in words with typical diacritics in Vietnamese language. At the same time, based on the spirit of the exhibition – evokes the nooks and crannies in Vietnamese culture and life, the typeface is created with a concrete appearance and is cut by thin lines of many typical images in Vietnam such as: small alleys in big cities, alleys in old quarters across the country and rivers flowing through the lands.
Thank you to all the creators and organizers of Thóc Journal who participated in the journey of creating this amazing community exhibition with Xôn Xao Studio!
Credit:
Event Visual Identity: Xôn Xao Studio – Minh Thống, Nu Nguyễn
3D Key Visual Design: Linh Khưu
Organizer: Thóc Journal
Creative Director & Head of Organization: Minh Thống
Deputy Organization: Tú Uyên & Trần Khánh
Art Director: Nu Nguyễn.
Event Graphic Designers: Minh Thống, Nu Nguyễn, Trần Khánh, Thanh Vân Trần
Illustration Logo: Vân Vân
Spatial Design: Xưởng Xép
AR Technology Sponsor: ARit
Photographer: An Bùi, Chiron Dương, Thuật Võ
Camera: An Bùi, Ninh Mai
Typeface: NGOC NGACH by Minh Thống, HAI Mercredi by Đinh Hải
Showcase features artworks from Ngoc Ngach AR Exhibition creators
