The hotel’s visual system and typography draw inspiration from local historical architecture, infused with a distinctive modernist style. Through this approach, Hôtel De Da Phu seeks to retell the story of the region’s heritage in a contemporary way — guiding guests on a thoughtful and inspiring journey to explore the land of Đa Phú in depth.
Beyond accommodation, the hotel offers a range of experiences designed to enrich each guest’s stay through four signature services: aromatic coffee, delightful cuisine, candle-making workshops, and personalised in-room service.
To bring these experiences to life, Xôn Xao Studio developed an illustration system that presents the services in a more creative and art-driven way — reflecting the hotel’s philosophy of placing art at its core. The illustration style draws inspiration from traditional woodcut craftsmanship and the natural scents of wood and candles — both emblematic elements that define the sensorial journey at Hotel De Da Phu.