The visual system of the exhibition was developed based on the geography of the mangroves, including water and shallow areas interwoven with the roots of trees. With the theme, the mystery of the mangroves, we have associated the eyes of mysterious creatures behind the forest trees from the work of Chiron Duong. Combining the above ideas, a graphic system with mysterious colors of mangroves was formed. Based on mangrove studies & researches, we decided to design a typeface for this project. The main inspiration of the typeface is from the characteristic branches and roots of the mangrove forest and the close eyes of the specific creatures in the forest from underwater to terrestrial.
Brand identity for a new all-day Italian restaurant and cafe on New York’s Upper West Side.
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